“Wayfinding” Signs to Direct Visitors of Beverly

The Salem News recently reported that the city of Beverly is planning to install roughly 60 new signs that will direct visitors to important areas of the city, such as the downtown area.  The news was announced at a City Council meeting which took place in the beginning of May.

With the help of Beverly Main Streets, the 60 “wayfinding” signs will be located on six major routes entering the city -- Route 62, Route 1A, Route 22, Route 127, Sohier Road, and at the base of the Beverly-Salem bridge.

Other locations the signs will direct people to include Historic Cabot St., Rantoul Street, the Commuter Rail station, and the Beverly Waterfront, and buildings such as Montserrat College and the public library.

The first phase of the project which will install 47 signs, including two major “gateway signs”, is expected to cost roughly $100,000, said Gin Wallace, executive director of Beverly Main Streets. The signs may be going up as soon as this fall.

Read the Salem News article.